Wednesday, December 21, 2011

Garnier anti-aging cream ad sh*ts in the mouth of Creative License.

(click ad, via)
Is that you, Meg Ryan?
AnyHooey, yes, exaggerating a product benefit is what us ad liars do, daily. But, you really gotta keep the idea within the same solar system as reality. Also: you should at least do a cursory check to make sure the exact same stupid idea hasn't already been done. Ad agency: Publicis, Zurich.
Previously.

2 Comments:

Anonymous joelapompe said...

there is another one. Seems like this idea was done 3 times :
http://www.joelapompe.net/2011/12/21/sleeping-beauty-with-dentures-youngrubicam-garnier/

4:49 PM  
Anonymous Anonymous said...

I had the same idea when I was an intern 10 years ago.

9:31 AM  

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